Early Stage Company Strategy and New Product Development
Idea...To Product...To Market
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From your first napkin drawings to your first press coverage, we will help your initial idea become a market reality. From full-time, on-site interim roles to retainer status, we work with clients to find the right package. Our clients are typically web and mobile technology-focused companies, and we bring domain expertise from biotech and educational technology. However, if you have an exciting idea that lies outside those fields, feel free to reach out.
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Past Projects Have Included
- Early stage technology product-market fit analysis and recommendations
- Business model design
- Competitive analysis and positioning recommendations
- User story development and user testing
- Product requirements, wireframes, and mockups for early product ideation
- Recruiting (both local and international)
- Writing (journalistic, technical, customer support)
- Media and press relations (interview prep)
- Pitching (crafting separate pitches for investors, potential hires, and for media; preparation and research for venture capital presentations)
- Personalized coaching for leaders (including team management and personal productivity techniques)
- Website design (writing, visual design, hosting)
Product Management for Technology Startups
Recent clients include EyeApps, the maker of ProHDR (a #1 photography app in the App Store), and Numenta, a machine intelligence company founded by the inventor of the Palm Pilot. Recent services have included market research for the consumerization of artificial intelligence algorithms, mobile user interface design, recruiting, and presentation coaching for press interviews, and feedback on venture capital pitches.
Email us at info at rickerlabs.com